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ISSUES >> Business Ownership

Governor's Trailblazer Award for Women in Business

Trail· blaz· er 
'trAl-"blA-z&r'  noun  1. one that blazes a trail to guide others; 2. one that discovers a way; 3. a person that originated or helps open up a new line of thought or activity or new method or technical development.


Congratulations! to the 2016 Governor's Trailblazer Award Recipients (by county)  

Dane County

Pioneer Award – The Creative Company, Inc., Laura Gallagher, President & CEO – Madison


Thrive Award (new in 2016!) - Joan Collins Publicity, Inc., Joan Collins - Madison


Torchbearer Award – Lichtfeld Plumbing, Inc., Melanie Lichtfeld – Madison


Pioneer Award – Nan M. Zimdars, Inc., Nan Zimdars – Madison


Pioneer Award – Silver Leaf Interiors, Inc., Laura Groenier, President – Madison


Fond du Lac County

Torchbearer Award – Schlaefer Optometrists, Ann Schlaefer, Optometrist – Campbellsport


Kenosha County

Pioneer Award – Target Corporation, Carol Oxley, President – Pleasant Prairie


Milwaukee County

Special Recognition – Armstrong General Contracting, LLC, Loriana Armstrong, President – Milwaukee


Special Recognition – belabela, Bela Roongta – Milwaukee


Torchbearer Award – Coakley Brothers Company, Peggy Coakley, President & CEO – Milwaukee


Pioneer Award – Wauwatosa Day Care & Learning Centers, Inc., Rosemary Krause & Janey Brandt – Wauwatosa


Sauk County

Torchbearer Award – Meyer Insurance Agency, Inc., Lise Meyer Kobussen, President – Sauk City


Sawyer County

Torchbearer Award – Treeland Resorts, Cheryl Treland – Hayward


Waukesha County

Special Recognition – Milton Law Offices, Latrice Milton – Brookfield


Wood County

Torchbearer Award – Glacial Lake Cranberries, Inc., Mary Brazeau Brown, President – Wisconsin Rapids

Press Release  (4/7/16) 


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The Trailblazer Awards are a great way to recognize Wisconsin women in business. Private sector businesses are key to job creation in our state.  Award nominees serve as role models in their communities, as well as to other women who are considering opening a business and creating jobs.  

Governor Scott Walker


We know women make the vast majority of household economic decisions, but we need to see women making more business decisions as owners and executives, using that same kitchen table common sense.These awards are an important opportunity to recognize the leaders and innovators who are on the front lines of the new, open economy, where growth happens organically and from the bottom up because men and women have the courage to step out and start new enterprises or to launch new product lines. 

Lieutenant Governor Rebecca Kleefisch 


Photo Album (2007-2014 Award Recipients)




 For more information, contact:


Christine Lidbury

Executive Director

phone: 608 / 266-2219

email: womenscouncil@wisconsin.gov 


Trailblazer Logos